• Can Social Media Wreck The Outdoors? I posted a photo on Instagram and Facebook last week with a question in the caption: Question for the community: should we all be sharing the locations of the beautiful photos we share on social media, or should we withhold the locations in an effort to protect these fragile places and keep the outdoors a […]
  • 6 Tips for Boosting your Instagram Game If you’re like me, you probably started your Instagram account by posting random photos from your phone’s camera as you went about your life. Really, that’s what it was invented for. But times have changed and the bar has been raised. Instagram has become one of the most important platforms on the planet for sharing […]
  • The Exposure Trap There is something that used to be very clear to everyone buying and selling photography. It was a hard and fast rule upon which the value of a photograph in the commercial market was based. Here it is: The More People Who Will See A Photo, The More The Photo Costs To License. A photo […]
  • REI Social Media Partnership – A Big Win/Win Remember when I quit my job a while back? I do. I was nervous that I was starting from scratch. That all of my experience in commercial advertising photo and video would be wiped from the record as I started over with a different vision and a different subject matter. The vision?  A brand built […]